Tip # 4

Descriptive (adjective) Keywords


If you only sell blue widgets, and there are many other colors of widgets available to the public, a large percentage of people searching for "widgets" are probably not your target audience. As with geographic modifiers, the addition of descriptive adjectives makes your search engine keyphrases easier to target ("blue widgets" will almost always be easier to target than "widgets" alone). Also like geographic modifiers, descriptive adjectives help attract visitors who are looking for exactly the products or services that you offer. Why should you expend huge amounts of effort to achieve high rankings for a phrase when the traffic from it isn't comprised primarily of your ideal visitors?